Frequently Asked Questions (FAQ)

Publishers FAQ - General

What is the difference between Ambient Digital network and a media/advertising agency?

Ambient Digital Network sells online media space in behalf of its network publishers while a media agency works directly for an advertiser, or for an advertising agency, engaged in purchasing advertising space. What that means is that while an agency tries to get the best discounts and lowest prices for its client’s media buys, Ambient Digital tries to get the best prices for the publishers we represent. Also, while agencies will buy any media from any publisher, Ambient Digital only sells for publishers that we represent – we do not do media “buying”.


What are the requirements from becoming a publisher

In general we would like to see a website with at least 1,000 daily visits but that’s not a “golden rule”. As a premium ad network we rate your website based on the following properties:

  • The frequency in which the site is updated, the higher the better
  • The quality of the content, any content should be UNIQUE!
  • How many banners are in the site and how many ad network partners are used
  • Technical issues such as load time
  • General quality of the site

If you’re not sure whether your website meets the requirements please just sign-up and we will either sign you up or email you with a clear reason why we did not (yet) sign you up.

NOTE: We don’t allow publishers who publish illegal, offensive or explicit content. This includes but is not limited to copyright infringement and porn.


How do I become a publisher?

Please read our requirements first and then simply fill in the publisher sign-up form. You will get an answer within 1 working day.


What is CPM?

CPM is an acronym for Cost Per Mil, with M standing for Mil, a symbol for thousand. It means the cost of producing one thousand impressions giving the publisher a fixed money amount each time 1,000 ad views are shown on their website.


How much will I get paid?

Payments to our publishers are based in impressions (CPM) only, which assures you as a publisher that every time we show an ad you will get paid. The CPM compensation differs per product, for instance for our iTVC standard product you will receive a higher compensation than for our standard rich media banner. Please contact our publisher department to receive an up-to-date rate chart.


When will I be paid?

We pay publishers at the latest 60 days after the end of each month of accrued payments (minimum payment of IDR 1,000,000). e.g. If a campaign runs from March 15 to April 15, Ambient Digital will pay the publisher for March 15-31, at the latest 60 days after March 31 i.e., April 21; and then pay for April 1-15 at the latest 60 days after April 30 i.e., June 30th. We guarantee timely payment even in the case of client cancellation or nonpayment. Payment is made promptly solely via bank transfer.

Though the period to pay our publishers is 60 days at the latest, we aim for an even more promptly payment using a 30 days target.


I don’t have a Tax number (NPWP), can I still become a publisher?

Yes, the only difference with publishers who do have an NPWP number is that in your case Ambient will pay any taxes due directly to Tax office.


How do I control which ads and what formats are shown?

Ambient gives publishers full control and freedom in which campaigns and what formats will be served.

If you think that for instance the “expandable” format is too intrusive for your visitors you can just tell us that and from then on we won’t publish creatives using that format on your inventory anymore.

You can also email our publisher department on any other restriction such as no cigarettes or beer ads.

Next, you will be notified of every new campaign 2 days before launch. You can then login to our platform and preview the creative and either decline it yourself or just contact us and request that we remove you from the publishers list for this specific campaign.