Frequently Asked Questions (FAQ)

Publishers FAQ - Technical

What if I happen to implement the Ambient Ad Tag twice in one page?

Please note that only one unique Ambient ad tag can be embedded in a page. If duplication of ad tags occurs, the banners will not display and no impressions will be logged. This should however already become clear in the testing phase.


The Ambient popup ad is overlapping with another popup ad, how to fix this?

Instead of implementing ad codes from more than one ad network for a popup ad in the same position simply implement our code and ask us to install the ad code from the other network as a fallback code. This means that when we don’t have an ad to serve, automatically the other ad network will get control and can serve ads for the same position. This way there are no conflicts and you will get a higher fill rate because you use multiple ad networks for the same ad position. Using a fallback code will not interrupt or interfere in anyway with serving or logging methods from the other ad network, basically we just “inject” their code into your site when we don’t have any ads to serve.

For more information please contact our publishers department.


Ambient popup banner is overlapped by another in-page banner, how to fix this?

This often happens to Flash in-page banners. Just set the in-page flash banner opacity to wmode= “transparent”, in OpenX and most other ad serving platforms this is a standard option.


In what part of the HTML template do I have to insert the Ambient Ad Tag?

The Popup ad tag: insert the tag exactly before the </body> tag. Make sure that there is no other code between our ad code and the </body> tag except for GA tracking code. Our ad tag code can under no circumstances be implemented within html objects such as <p></p> or <div></div> or any other html objects.


How can I check and make sure the Ambient ad tag has been implemented properly?

Usually we activate the test campaign (which is a standard Ambient rich media popup) so that when you have implemented the code you should see a test ad straight away. Once you’ve implemented the code please reply to the email you’ve received and notify us that the code is in place. Our publisher department will then check the implementation and when all is functioning properly the test campaign will be stopped. From then on only paid ads will be shown in the popup or the popup will simply just not appear.

If there are problems with the implementation our support team will help you find the cause and implementing the solution.


Can I use the same Ad tag for website in another website

No, you cannot place the ad tag registered for domain in a website on a different domain. In this case, the ad tag does not work and won’t display any banners.


Can I use same Ad tag for domain for a subdomain such as

Normally, you cannot. The Ambient platform treats one domain and its subdomains as different domain. That means each ad tag only works for the ‘domain’ it is registered to. However, we can change this setting and allow you to use the same ad code if this makes sense in our opinion.


I have an ad tag from another ad network for the same placement as Ambient ad tag. How can I combine these and optimize my inventory?

The Ambient platform has ‘Fallback Ad’ function in each zone setting, where you can place other network ad tag to serve when Ambient does not serve a banner. By using this, you do not waste impressions to Ambient and monetize your inventory with multiple networks.