What is the difference between Ambient Digital network and a media/advertising agency?

Ambient Digital Network sells online media space in behalf of its network publishers while a media agency works directly for an advertiser, or for an advertising agency, engaged in purchasing advertising space. What that means is that while an agency tries to get the best discounts and lowest prices for its client’s media buys, Ambient Digital tries to get the best prices for the publishers we represent. Also, while agencies will buy any media from any publisher, Ambient Digital only sells for publishers that we represent – we do not do media “buying”.

Posted in: Publishers FAQ - General